Over the past sixty days, I’ve had the opportunity to drive over 4000 miles in Australia, New Zealand, Germany and the U.S. I’m writing this message from near Berlin, having just spent the past few days navigating Germany’s famous Autobahn. The Autobahn is famous because it generally has no speed limits. Cars are known to […] ↓ Read the rest of this entry…
From time to time I hear from students and practicing optometrists that they’re concerned for the future of the profession. From their perspective, the future is uncertain. Today’s students are investing a significant amount of money in their education. Many of them desire to enter private practice but feel that they can’t follow their desire […] ↓ Read the rest of this entry…
This Thanksgiving, as we consider all of the wonderful people and experiences in our lives; as we sit around our dinner table and enjoy all the abundance for which we’ve worked so hard; and as we consider the less fortunate; I ask you to step back and take stock. And I ask you to consider […] ↓ Read the rest of this entry…
In the November 6th issue of the Wall Street Journal, an article deep in the bowels of the newspaper caught my attention. “Humana Brings Doctors In-House” revealed Humana’s move into providing not health insurance…but direct patient care. Indeed, Humana is expected to bring over 2600 physicians under its umbrella. This hybrid model is clearly on […] ↓ Read the rest of this entry…
Here’s a story about one optometrist’s legacy. 40 years ago yesterday, I dialed an optometrist’s office for the first time to attempt to sell the practice eyewear “on approval.” I was 16. At the time, I worked for Dr. Bill Lusk, an optometrist (who still practices in Oneonta, NY), for whom I was his yard-boy. […] ↓ Read the rest of this entry…
As the CEO of my firm, I consider myself an investor. Like any other business owner, I control balance sheet assets in the form of cash, equipment, facilities and inventory. Like others, I also employ off-balance sheet assets in the form of my team. My job as CEO is to invest my cash in the […] ↓ Read the rest of this entry…
Over the past four decades, I’ve had the pleasure of interacting with many thousands of optometrists. Perhaps uniquely so, my interactions have been almost exclusively focused on the business side of optometry and what makes my clients “tick.” Rarely do I have a discussion about the science of the profession; mostly because I’m simply not […] ↓ Read the rest of this entry…
I don’t know Jessica. I’ve never met her. I may never meet her. But I was inspired by her. And, perhaps, you will be too. Jessica is the niece of Cleinman Performance Partners’ Vice President of Finance, Pamela Miller Sparaco. Pam shared with me Jessica’s Valedictorian speech from this past weekend’s graduation ceremonies at Andrew […] ↓ Read the rest of this entry…
As I have communicated to my audiences over the past couple of years, it is my strong belief that Private Optometry is at a crossroads. It’s no longer business as usual. Those who take bold action to build their respective brands and effectively communicate directly with their patients will be imminently successful. Those that sit back […] ↓ Read the rest of this entry…
I have often commented that most vision plan’s contractual requirement that providers extend a discount for all services, regardless of coverage, is both patently unfair and a brand-destroyer. Well, apparently our friends in dentistry have seen the light. Dentistry appears to have their act together on this issue and optometry can take a lesson from their […] ↓ Read the rest of this entry…
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