Archive for ‘December, 2008’

4 results.
Dec31

Brand Destruction the Discounting Way

by Al on December 31st, 2008 at 12:53 am
Posted In: Strategic Issues

  I’m traveling in Texas and this morning I stopped in at a local Starbucks.  I ordered my usual decaf.  Upon ordering, the clerk said to me Tweet This Post

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Dec18

Travel Costs, Dolly’s Trip to Arizona, and a Marketing Lesson

by Al on December 18th, 2008 at 5:26 pm
Posted In: Strategic Issues

While some prognosticators are suggesting that folks are less likely to travel because of high costs, we're actually seeing the reverse.  Indeed, with well planned travel, we're seeing some of the lowest rates in years.  While airline costs did surge this past summer to some hefty levels, they've recently dropped like the proverbial rock.  We have little trouble finding […] ↓ Read the rest of this entry…

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Dec13

Some Strategic Thoughts on Vision Care Plans and Health Insurance

by Al on December 13th, 2008 at 2:07 pm
Posted In: VSP and Managed Care

Like most Americans, I own a car.   I pay for insurance to protect myself from the economic risk associated with an accident, theft, fire, etc.   Were I to have the misfortune of such an event, my insurance would cover various costs beyond that of my deductible.  I have the largest deductible available as I figured […] ↓ Read the rest of this entry…

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Dec02

On Driving in the Passing Lane

by Al on December 2nd, 2008 at 7:28 pm
Posted In: Strategic Issues

Imagine this.  It’s probably happened to you scores of times, as it just recently happened to me. You’re driving on the expressway, tooling along with your cruise control set at 74mph (the maximum “safe from a ticket” speed).  You pull up on a driver in the left lane.  He’s going 60mph…well below the speed limit…riding along comfortably next […] ↓ Read the rest of this entry…

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